Posted: Aug 20, 2011 at 0015 hrs IST

As the promos of Kaun Banega Crorepati 5 on Sony were launched almost two months ago, it was clear that the show was gearing up to penetrate deeper and closer to India’s roots in small towns and villages. The teasers and posters see Amitabh Bachchan mouthing the catchline ‘Koi Bhi Insaan Chhota Nahin Hota’, a meaningful turnaround from last season’s ‘Koi Bhi Sawaal Chhota Nahin Hota’.

The phrase — along with the promos featuring an old man troubled by his son and daughter-in-law, an unemployed youth being dumped by all his girlfriends, a middle-class woman who took a bank loan to buy a tractor for her farmer father — made sure the connect with small towns was established across India. The contestants seen on the promos and the show so far also seem to narrate a story that highlights helplessness coupled with grit, ideologically very close to the reality of small-town India.

“KBC is not just another quiz show, it’s as much about the human connect. Both knowledge and drama step into a higher gear this year,” says Siddharth Basu, CMD of Big Synergy Media Ltd, the producers of the show.

Sneha Rajani, senior EVP and business head at Sony Entertainment Television, also says that KBC serves as a mirror to the society, reflecting the ambitions and aspirations of today’s India. “No other show portrays the Indian dreams as KBC does, and the current season will be a melting pot of knowledge and aspirations with contestants from every corner of this great nation. Each episode will see a miniature India in all its glory, variety and colour,” she adds.

Amitabh Bachchan, who has been associated with the game show right from its inception, adding to the show’s superlative success, believes that every individual in India deserves to get a chance to be here. “KBC gives me great joy in meeting people from various parts of India. Each human being has a heartwarming story and this season, we have only made sure that we motivate more such Indians to come forward and play the game.” In order to tap the small-town India, Bachchan says, the time slot has been pushed forward to 8.30 pm. “This suits better the audiences in smaller towns who are generally back home and switch on their television sets around this time.”

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