Leading Medical Apparel Designer and Global Fashion Company Team Up to Launch …

by on Mar.24, 2011, under Vijver

koi design, LLC Ships First Ecko Scrubs Collection to Retailers

SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading apparel design and manufacturing company, koi
design, LLC
(koi), dubbed by industry professionals as “The Home of
Designer Scrubs™,” has teamed up with global fashion company Marc
Ecko Enterprises
to create two bold new scrubs collections for
medical professionals: Ecko UNLTD., featuring modern men’s scrubs, and
Ecko Red, focusing on fashion-forward women’s options. In stores now,
the new lines combine the youthful, cutting-edge styles for which Ecko
is known, plus the flattering fit and quality craftsmanship that are the
hallmarks of koi. The entire collection can be found at many of koi’s
retailers, and viewed online at www.eckoscrubs.com.

“We’re thrilled to collaborate with Marc Ecko and his talented team and
introduce another layer of stylish options for medical professionals”

Both Ecko scrubs collections by koi are geared to flatter men and women
with their bold, fresh patterns and colors coupled with a tailored fit,
rather than the typical unflattering “unisex” apparel that is commonly
offered by commodity scrubs manufacturers. Crafted with koi’s signature
attention to detail, the new lines also offer versatile design elements
for greater functionality. Reversible tops and bottoms allow
professionals to sport edgy patterns or classic solid colors, depending
on their mood or appropriateness in their workplace. koi’s
patent-pending reversible pockets make for optimal convenience when
wearing the scrubs, no matter what coordinates are worn together.

The licensing agreement marks Marc Ecko Enterprises’ first foray into
the designer medical apparel market, an industry that koi rejuvenated
five years ago by bringing a fashion-forward approach to design to the
scrubs niche, which was fundamentally lacking in imagination to date.

“We’re thrilled to collaborate with Marc Ecko and his talented team and
introduce another layer of stylish options for medical professionals,”
says koi founder and president, Kathy Peterson. “As one of the most
well-known brands in global youth culture and fashion, Ecko brings a
fresh, streetwise styling to our designs.”

Concurs Marc Ecko, “koi is a fantastic complement to our company’s
philosophy of creating inspired, culturally relevant designs. This
partnership presents an excellent opportunity to combine the inspired
styles of both companies to offer the medical community new, original
options.”

About koi

Founded in 2006 by veteran fashion designer Kathy Peterson, koi
specializes in stylish, form-flattering scrubs for women and men. koi
designs quickly struck a chord with fashion-starved medical
professionals bored with the traditionally drab options available. The
company has rapidly grown to be sold in more than 1,000 retail stores
worldwide and earned a passionately loyal following among fashion-savvy
healthcare professionals. For more information, visit www.koihappiness.com,
and find us on Twitter
and Facebook.

About Marc Ecko Enterprises

Marc Ecko Enterprises is a full-scale global fashion and lifestyle
company with approximately 1,000 employees worldwide. Over the past 17
years, the group of companies that comprise Marc Ecko Enterprises (MEE)
has grown to include: Ecko UNLTD., Ecko Red, Marc Ecko Cut Sew, Zoo
York, Marc Ecko Entertainment, and Complex Media LLC, a publishing and
new media division. For more information about the Ecko Scrubs
collections, visit www.eckoscrubs.com,
and find us on Twitter
and Facebook.

Article source: http://www.businesswire.com/news/home/20110323005196/en/Leading-Medical-Apparel-Designer-Global-Fashion-Company

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